On Twitter? Do you Tweet, re-Tweet or @reply? Ever have a conversation?
Nearly 700 million people now integrate social media check-ins or interactions into their daily routines, especially on Facebook and Twitter. With this sudden rise in social networking popularity, many businesses have jumped on the brandwagon, but few know what to do. Some just piss off their brand.
I sometimes Tweet to help desks or CSRs about service or product issues.
After the latest update, my Hootsuite iPhone app no longer launches. I tap it. No response. On Wednesday I ask @Hootsuite_Help how to fix it. They fail to get back to me by Monday, so I re-Tweet my question. “^CT” @replies: “Delete the app. Reinstall it.” Translation? Pay another $2.99 to try again.
Want to build brand value on Twitter? Maybe give a hoot about your brand.
I often strum my guitar and sing. This chorus popped into my head today . . .
“Sunday comes. Monday goes. And Tuesday. What the f**k. It’s Saturday again. Another week gone.”
Not the best poetic anecdote I’ve come up with on the fly, but It does express how time quickly slips away.
“What the f**k” is my mnemonic teaser for Wednesday, Thursday, Friday.
Starbucks is the king of all social media. This news is all over Twitter like a cup of Clover® on a crisp white shirt. Why do I care? @Starbucks won’t respond to my Tweets. I’m a card-carrying regular. I dig rich pungent Arabian coffee. My blood is likely made of milk, sugar and cocoa, but there’s something about my Starbucks card questions that just doesn’t jive with their “social” networkers.
I’m just not supposed to be a part of the Starbucks klatch. Hi, @BlenzCoffee.
It’s nice to step away from the laptop and meet face-to-face.
For the past couple of years, I’ve spent long days at two computers, juggling analytics, content marketing best practices and the latest online branding techniques. Other than a few daily Tweets and a Facebook post, my social life has been left in ruins.
An opportunity to meet a likeminded social media strategist presented itself. Jason Baker, or @Jason_Baker on Twitter, is the founder of Digicate, and he has an intuitive sense of what makes cliques click. His aim is to help shifting agencies gain a new awareness of social media.
We shared our experiences and portfolios over green tea and coffee. I swapped one of my cheeky coffee mugs for a moo card, featuring a flickr photo from travels across Canada. We ended the chat empowered, refreshed and ready to dive back in.
Social media is groovy, but even e-socialites need face time.
It happened to me again today.
For the second time in two laboriously long years, I’ve been hired, told that I’m an exceptional copywriter and subsequently laid off when the money ran out—or as in this latest scenario—the boss ran out with our vacation pay.
It’s not easy being a copywriter, but I dig the craft and love the business. So much so that I walked into two dead-end opportunities. They were tempting, though. Breaking into this business is akin to a Mexican waltzing into Arizona. If a big shiny car with a roomy trunk pulls over, you know Pedro’s gonna hop in.
Somehow. Someway. I’ve gotta keep working, walk farther and nab just thirty seconds of attention from a creative director or art director who must find a better collaborator, a new concepting partner and talented writer.
What now? Improve my book.