Last night at Tinseltown, I saw a movie trailer with a marketing twist.
It wasn’t the doomsday music. It wasn’t the monk or the mountain. It wasn’t CGI. It was the call to action: “Find Out the Truth. Google Search: 2012.”
Besides placing truth and Google in the same sentence, search is a way to use O.P.C. (other people’s content) and some of their own to find out more.
BTW: This is really a piggyback ad for Google Wave. View it. See?
Archive for July, 2009
09
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02
Jul
Here’s a befitting cartoon.
Finishing up a sexy dream with the same old call-to-action isn’t cool.

I roll over and wonder if Monday’s copy might get the same reaction.
I’m up. Time for a rewrite.