Biodegradable in advertising . . .

Since when did we start selling something by how well it turns back into dust?

Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.

But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.

“Want to reduce your carbon footprint? Try on these biodegradable shoes.”

What about biodegradable ads?

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