Carey Says Ums | Betwixt Ideas | Blog » 2009 » August http://careysaysums.com The miscellaneous mews of one copywriter. Tue, 17 Aug 2010 01:58:40 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Biodegradable: Hot or Not? http://careysaysums.com/2009/08/28/biodegradable-is-hot/ http://careysaysums.com/2009/08/28/biodegradable-is-hot/#comments Sat, 29 Aug 2009 04:19:26 +0000 Carey Says Ums http://careysaysums.com/?p=338 Biodegradable in advertising . . .


Since when did we start selling something by how well it turns back into dust?


Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.


But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.


“Want to reduce your carbon footprint? Try on these biodegradable shoes.”


What about biodegradable ads?

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