Chatter about this DDB Brazil print ad for WWF has me thinking.
The print ad concept uses 9/11 to make its point about global responsibility. It has the blogosphere talking and WWF denying it ever happened. Michelle Malkin questions WWF’s claim of oblivion. Ad Freak expresses the tasteless connection made between 9/11 and the 2004 tsunami. Tweets make patriotic catcalls to convey the absurdity of it all. What’s this all about? See for yourself.
Click the ad for a larger image . . .
Here’s what I think about it . . .
Airplanes flying into Manhattan have nothing to do with preserving wildlife. It doesn’t even provoke respect for our powerful world. If these planes were replaced by flying people with outstretched arms, I might reason that lives are in our hands. But planes and undertows? How can this poor level of concepting win a merit award (recognition no longer appears on The One Show site)?
This print ad does one thing. It makes me think. That’s good . . . right?
Tags: Advertising Agency, Blogs, Print Ads