Carey Says Ums | Betwixt Ideas | Blog » Miscellaneous Rants

Biodegradable: Hot or Not?

Carey Says Ums — Sat, 29 Aug 2009 04:19:26 +0000

Biodegradable in advertising . . .

Since when did we start selling something by how well it turns back into dust?

Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.

But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.

“Want to reduce your carbon footprint? Try on these biodegradable shoes.”

What about biodegradable ads?

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The Real Call

Carey Says Ums — Tue, 30 Jun 2009 01:09:04 +0000

This N. C. Winters comic strip reveals another side of freelance copywriting . . .

This appeared earlier today on Freelance Switch, a great blog for any writer.

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King of Poppies

Carey Says Ums — Fri, 26 Jun 2009 00:37:04 +0000

Yes, I know . . .

Michael Jackson is dead. So what?

I’m not a cold person, but the posthumous “I love the King of Pop” parade on Twitter is really starting to rot my crotch.

If we were tweeting about MJ yesterday, it certainly wouldn’t resemble today’s emotional fanfare. We’d be harsh, cruel, judgmental and on a witch-hunt to deck the off-white diva with a thing for kids, animals or perhaps just a 1988 bottle of Pepsi. Earlier today, @leica0000 provided a real break from the fake tears: “Jacko tried to get into heaven, but God told him to beat it.”

Crotch grabs. Makeup. Noses. You name it. This washed up, washed out pop star was an easy target, and we went for it.

And now, we’re sad? We’re so bad.

At least we’re funny.

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