Carey Says Ums | Betwixt Ideas | Blog » Social Media

Out-of-Touch Tweets

Carey Says Ums — Mon, 16 Aug 2010 15:13:32 +0000

On Twitter? Do you Tweet, re-Tweet or @reply? Ever have a conversation?

Nearly 700 million people now integrate social media check-ins or interactions into their daily routines, especially on Facebook and Twitter. With this sudden rise in social networking popularity, many businesses have jumped on the brandwagon, but few know what to do. Some just piss off their brand.

I sometimes Tweet to help desks or CSRs about service or product issues.

After the latest update, my Hootsuite iPhone app no longer launches. I tap it. No response. On Wednesday I ask @Hootsuite_Help how to fix it. They fail to get back to me by Monday, so I re-Tweet my question. “^CT” @replies: “Delete the app. Reinstall it.” Translation? Pay another $2.99 to try again.

Want to build brand value on Twitter? Maybe give a hoot about your brand.

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¿Face-to-Face Chat?

Carey Says Ums — Thu, 12 Aug 2010 01:06:23 +0000

It’s nice to step away from the laptop and meet face-to-face.

For the past couple of years, I’ve spent long days at two computers, juggling analytics, content marketing best practices and the latest online branding techniques. Other than a few daily Tweets and a Facebook post, my social life has been left in ruins.

An opportunity to meet a likeminded social media strategist presented itself. Jason Baker, or @Jason_Baker on Twitter, is the founder of Digicate, and he has an intuitive sense of what makes cliques click. His aim is to help shifting agencies gain a new awareness of social media.

We shared our experiences and portfolios over green tea and coffee. I swapped one of my cheeky coffee mugs for a moo card, featuring a flickr photo from travels across Canada. We ended the chat empowered, refreshed and ready to dive back in.

Social media is groovy, but even e-socialites need face time.

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CrackBird Fists Fly

Carey Says Ums — Fri, 03 Jul 2009 14:22:01 +0000

Twitter is now CrackBird.

Old-fogie bloggers still married to 1,000+ characters fly off the handle at smart, legit web marketers who use CrackBird to connect and prosper.

Maybe it’s raging hormones. Maybe it’s that time of the market. Maybe it’s Canada. Whatever whippersnapper or other worldly evils caused this, everyone now shakes @replies at each other over the fate of CrackBird’s flock.

Here’s an idea. Want to reach anybody in 140 characters or less? Stop complaining. Nobody wants to hear it. Case in point: my blog post.

New stats? 10 less visitors.

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Go Draw Yourself

Carey Says Ums — Thu, 02 Jul 2009 00:49:28 +0000

CREATIVEMIX shared this first. Not that blog. This blog.

Clive Goodinson has a program that let’s anyone—yes, even lazy West Coast copywriters—create comics to share with kids, co-workers, family, friends, foes, mo-fos, old fogies and, I presume, even monkeys. Here’s my avatar . . .

. . . It only took a few minutes to create. Now I’m trying to figure out which comic strip to draw up first. A “hang in there” comic to my copywriting pals? A self-serving ditty to send to clients? Or something silly for my Facebook page?

How will you draw your Pixton powered comic strip?

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I Follow @ssholes

Carey Says Ums — Mon, 22 Jun 2009 23:50:19 +0000

Twitter. It’s an unruly red-headed stepchild.

Love it or hate it, this is one social media tool that can’t be ignored. It’s revolutionizing the way we pawn off ebooks.

If you’ve been in a coma, Twitter ideally provides a platform that begs the question, “What are you doing?” This video explains.

Problem is, Twitter is becoming a sayspool of rudeness and ill-informed viral witch hunts. To all that mess I say, “Thanks . . . ”

Because I left my TweetLater auto-reply on.

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URL So Vain

Carey Says Ums — Fri, 12 Jun 2009 16:21:40 +0000

Tonight, just after midnight EST, those long flowing Facebook web addresses will turn into vanity URLs. Read more here.

That makes hard rock bands like Cinderella easier to find. Instead of the big, geeky URL, all their friends, groupies and fans can find the band by typing facebook.com/cinderella. Groovy, isn’t it? There’s just one problem with Facebook’s fairy tale URL, everyone wants to try on your name.

If you have a brand or a band with 1,000 page fans, grab your vanity URL before someone parks it in your happy ending.

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Conversation Is King

Carey Says Ums — Thu, 11 Jun 2009 17:21:12 +0000

Are you on Twitter? Then you know . . .

Online discussion is now the new king. Sorry, content.

Twitter is the platform for infectious conversation, and it’s growing by the #.

By simply tagging tweets with “#” followed by a keyword for your topic, you and your audience can tweet and track conversation together. Read this Newbie’s Guide to Twitter. Find out How Twitter Will Change the Way We Live in this Time Magazine article by Steven Johnson. And be sure to follow my feed.

Using Twitter, you and I have the power to propel new thoughts and ideas.

I think that’s what claims the crown jewels, don’t you?

How do you tweet? Share your feed.

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Ad Agency Ad

Carey Says Ums — Wed, 10 Jun 2009 03:14:31 +0000

I dig the way one firm sells itself on YouTube.

BooneOakley.com is a full service advertising agency for “people who dare to do daring work.” When they dared themselves to create a unique web presence, they produced this YouTube video, linking to about us and work.

Being the super-consumerist that I am, I had to click to their online store at the right. I want the boss mug by booneoakley, because it really speaks to me. Hey, I should get my ass on Zazzle.com to create and sell my own mug.

The Carey Says Ums latte? That’s a bitter bean.

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