Biodegradable in advertising . . .
Since when did we start selling something by how well it turns back into dust?
Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.
But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.
“Want to reduce your carbon footprint? Try on these biodegradable shoes.”
What about biodegradable ads?
28
Aug
09
Jul
Last night at Tinseltown, I saw a movie trailer with a marketing twist.
It wasn’t the doomsday music. It wasn’t the monk or the mountain. It wasn’t CGI. It was the call to action: “Find Out the Truth. Google Search: 2012.”
Besides placing truth and Google in the same sentence, search is a way to use O.P.C. (other people’s content) and some of their own to find out more.
BTW: This is really a piggyback ad for Google Wave. View it. See?
03
Jul
Twitter is now CrackBird.
Old-fogie bloggers still married to 1,000+ characters fly off the handle at smart, legit web marketers who use CrackBird to connect and prosper.
Maybe it’s raging hormones. Maybe it’s that time of the market. Maybe it’s Canada. Whatever whippersnapper or other worldly evils caused this, everyone now shakes @replies at each other over the fate of CrackBird’s flock.
Here’s an idea. Want to reach anybody in 140 characters or less? Stop complaining. Nobody wants to hear it. Case in point: my blog post.
New stats? 10 less visitors.
02
Jul
Here’s a befitting cartoon.
Finishing up a sexy dream with the same old call-to-action isn’t cool.
I roll over and wonder if Monday’s copy might get the same reaction.
I’m up. Time for a rewrite.
01
Jul
CREATIVEMIX shared this first. Not that blog. This blog.
Clive Goodinson has a program that let’s anyone—yes, even lazy West Coast copywriters—create comics to share with kids, co-workers, family, friends, foes, mo-fos, old fogies and, I presume, even monkeys. Here’s my avatar . . .
. . . It only took a few minutes to create. Now I’m trying to figure out which comic strip to draw up first. A “hang in there” comic to my copywriting pals? A self-serving ditty to send to clients? Or something silly for my Facebook page?
How will you draw your Pixton powered comic strip?