Biodegradable in advertising . . .
Since when did we start selling something by how well it turns back into dust?
Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.
But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.
“Want to reduce your carbon footprint? Try on these biodegradable shoes.”
What about biodegradable ads?
Posts Tagged ‘Advertising’
28
Aug
09
Jun
I dig the way one firm sells itself on YouTube.
BooneOakley.com is a full service advertising agency for “people who dare to do daring work.” When they dared themselves to create a unique web presence, they produced this YouTube video, linking to about us and work.
Being the super-consumerist that I am, I had to click to their online store at the right. I want the boss mug by booneoakley, because it really speaks to me. Hey, I should get my ass on Zazzle.com to create and sell my own mug.
The Carey Says Ums latte? That’s a bitter bean.