Since when did we start selling something by how well it turns back into dust?

Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing good.

But biodegradable shoes? We’ve taken it one step too far with this product in our eagerness to kick it with Earth Day.

“Want to reduce your carbon footprint? Try on these biodegradable shoes.”

What about biodegradable ads?

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This commercial introduces Audi’s turbo-direct injection clean diesel engine and shows how this technology can quicken US energy independence.

A slick move. It’ll go over nicely with Americans, but this spot smacks of the Louisville, KY pastor who’d rather watch over his lock, stock and barrel.

Jesus Chrysler, when are we going to start biking here, walking there and driving less? When will we stick it to our own gas/oil/diesel-guzzling ways?

Until we answer those questions, we’ll have to answer to someone for fuel.

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